I was thinking about how much I love the new campaign run by Air New Zealand. Lovely, mis-understood Rico. It's proof just how well this type of marketing works. In fact, Synergy Design (that's me!) has done the exact same thing for a client a couple of years back and I believe she (my little character) is still going strong. I designed a young fashion conscience girl called Rose. Every now and then I would create a new outfit for her which kept the interest of her adored fans. She generated more followers which resulted in more revenue for my client. I also have to admit that I loved creating her and her look, name and developing her personality, she was a great ambassader for the company.
And here she is.
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| Winter |
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| Summer |
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| Christmas Rose |
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| Original Rose |
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| Shopping! |
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